JAMES HARDEN: ON-COURT STAR, OFF-COURT ENTREPRENEUR

James Harden has shifted his off-court portfolio toward equity deals.

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He launched a wine label, J-Harden, last year.

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The label offers a prosecco, a Cabernet Sauvignon, and a red blend.

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J-Harden wines are available in multiple countries, including the U.S., Canada, China, Japan, Malaysia, and the Philippines.

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In August, 10,000 bottles of his wine sold out in seconds on a Chinese social media live stream.

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Harden's off-court earnings are $22 million annually.

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His wine brand is expanding its global reach.

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Harden is leveraging his NBA fame into successful business ventures.

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J-Harden's rapid sales highlight its popularity and market demand.

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The success of J-Harden showcases Harden's entrepreneurial skills.

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